Hsbc Case free essay sample

HSBC is known as the â€Å"World’s local bank†. Originally called the HongKong and Shanghai Banking Corporation Limited, HSBC was established in 1865 to finance the growing trade between China and the United Kingdom. HSBC is now the second largest bank in the world, serving 100 million customers through 9,500 branches in 79 countries. The company is organized by business line (personal financial services; customer finance; commercial banking; corporate investment banking and markets; private banking), as well as by goegraphic segment (Asia-Pacific, U. K. /Eurozone, North America/NAFTA, South America, Middle East). Despite operating in 79 different countries, the bank works hard to maintain a local feel and local knowledge in each area. HSBC’s fundamental operating strategy is to remain close to its customers. As HSBC chairman Sir John Bond said in November 2003, â€Å"Our position as the world’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform†. We will write a custom essay sample on Hsbc Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, consider HSBC’s local marketing efforts in New York City. To prove to jaded New Yorkers that the London-based financial behemoth was â€Å"the world’s local bank. HSBC held a â€Å"New York City’s Most knowledgeable Cabbie† contest. The winning cabbie gets paid to drive full-time for HSBC for the year, and HSBC customers win, too. Any customer showing an HSBC bankcard, checkbook, or bank statement can get a free ride in the HSBC-branded Bankcab. The campaign demonstrates HSBC’s local knowledge. â€Å"In order to make New Yorkers believe you’re local, you have to act local,† said Renegade Marketing Group’s CEO Drew Neisser. Across the world in Hong Kong, HSBC undertook a different campaign. In the region hit hard by the Severe Acute Respiratory Syndrome (SARS) outbreak, HSBC launched a program to revitalize the local economy. HSBC â€Å"plowed back interest payments† to customers who worked in industries most affected by SARS (cinemas, hotels, restaurants, and travel agencies). The program eased its customers financial burden. The bank also promoted Hong Kong’s commercial sector by offering discounts and rebates for customers who use an HSBC credit card when shopping and dining out, to help businesses affected by the downturn. More than 1,500 local merchants participated in the promotion. In addition to local marketing, HSBC does niche marketing. For example, it found a little-known product area that was growing at 125 percent a year : pet insurance. In December 2003 it announced that it will distribute nationwide per insurance through its HSBC Insurance agency, making the insurance available to its depositors. HSBC also segments demographically. In the United states, the Bank will target the immigrant population, particularly Hispanics, now that it has acquired Bital in Mexico, where many migrants to the United States deposit money. Overall, the bank has been consciously pulling together its worldwide business under a single global brand with the â€Å"World’s local bank† slogan. The aim is to link its international size with close relationships in each of the countries in which it operates. The company spends $600 million annually on global marketing and will likely consolidate and use fewer ad agencies. HSBC will decide who gets the account by giving each agency a â€Å"brand-strategy exercise. † Agencies will be vying for the account by improving on HSBC’s number 37 global brand ranking

The Changes in Health Care for Retired Workers essays

The Changes in Health Care for Retired Workers essays Health care for retired workers is always changing and its not for the better. The workforce had changed remarkably causing retirement plans to decline. Current workers are being pressured to pay more out of pocket. These retirees are rarely helped out and when they are, it isnt enough. It is difficult for employees to provide the best health care for their workers and remain competitive in todays economy. Employers are providing health care to stay competitive in the marketplace, but this trend is dissipating. These employers are finding it increasingly difficult to provide these benefits to retired workers. The employers are focusing on health care costs and are not able to absorb additional cost increases. Current law severely limits employers ability to pre-fund retires health care obligations. As a result of this law, employers have capped contributions, increased co pays, increased employee contributions, or even eliminated benefits all together. The Employee Retirement Income Act states that employers are not required to provide any health care coverage to their workers, either active or retired. Although, once they decide to offer benefits they must follow certain requirements. Currently, only thirty five percent of employers sponsor retiree health care, leaving many with out access. Employers who offer medical coverage for retirees went from forty percent in 1993 to twenty pe rcent in 2001. That leaves more than three quarters of the retired population with out health coverage. Health care costs are rising for both active and retired employees and new pension funding requirements have wiped out corporate benefits budgets. This leaves less money for the retiree to live healthy in a world that is to expensive. Retirees depend on health care from current or past employers, and its the only likely source of affordable reliable coverage. In 2003 cost for employer plans increased about fifteen perc...

Laws Pertaining to Early Childhood Intervention Programs for Children Research Paper

Laws Pertaining to Early Childhood Intervention Programs for Children with Disabilities - Research Paper Example For a teacher, it will be important to understand the problems of such children in the classroom, in order to plan their lessons accordingly. Children with special needs require special support with their learning styles. A multisensory approach is the best which supports the child in all the three ways: auditory, visual and kinesthetic. ICT offers many solutions for children with disabilities. Teachers must understand that children with special needs need extra time and effort in understanding the lesson, and hence they should be treated quite differently in lesson, but not in a way that makes them stand out. Hence, teachers must implement such learning strategies that help dyslexic children retain information in their memory for longer time, while helping them maintain their self-esteem at the same time. There are many laws that address the needs of special children. This paper discusses some laws pertaining to special education, and how these laws will be helpful for a classroom h aving children with special needs. ... All persons- children or adults- who have in their medical history that they have been or are going through such a disability, or people perceive him as disabled, are accommodated by this Act. According to the Department Chair Online Resource Center (2003, para.1), â€Å"The American with Disabilities Act (ADA) is intended to provide qualified students who have disabilities with equal access to all services available to the general student population.† In other words, children with special needs must be provided the same opportunities that are being provided to other normal children. According to the article, ADA is a civil-rights related statute, and must not be considered as an affirmative action. The department further illustrates that the disability can be mental or physical, and the disabled students must be provided security and benefits, so that their learning may be enhanced. This law can mean a lot to special needs classroom setting, as teachers should strive for prom oting equal learning opportunities to children with special needs. Rehabilitation Act (1973) According to the U.S. Department of Education (1998), section 504 of the Rehabilitation Act (1973) aims at protecting students with special needs from discrimination. This Act applies to all those school districts that accept federal money from the state, and thus, they must provide free and appropriate special education to children with special needs. An interesting thing is that section 504 of this Act provides appropriate services to those students who are not eligible for these services according to the Individuals with Disabilities Education Act (IDEA). The Rehabilitation Act provides legal protection and rights to children with